What Are the Top 10 Most Popular Promotional Items?
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Marketers are constantly searching for the best ways to reach an audience, and promotional items are one of the best ways to get their message across in a unique and memorable way. Not convinced that promotional items are worth the investment? Here’s why popular promotional gifts are important for marketers to connect with consumers
Why Promotional Items Work
By handing out promotional products, not only are you marketing your brand, but you’re connecting with consumers. You’re creating impressions on them every time they use or look at your branded giveaways, increasing brand recognition and recall. This also builds a greater relationship with these consumers as they become more aware of and familiar with your brand.
When a consumer is constantly being exposed to a brand, it’s natural for them to become more and more familiar with it as time goes on. For example, almost everyone can recognize the brand Nike once they see its iconic checkmark logo; that’s because Nike has generated powerful brand exposure that stays in the minds of consumers. The more familiar a consumer becomes with your brand, the better they will be able to recognize and eventually recall it, which will raise their chances of wanting to do business with you.
Promotional products also turn other people into your brand ambassadors. When people are wearing, using, or showcasing items with your brand or logo on them, they’re providing advertisements for you. Word of mouth also spreads when consumers recommend your products or showcase them to coworkers, friends, or family. Promotional items offer the chance for this to happen for weeks, months, and even years to come, giving you a long-standing ROI.
Make An Impression With Branded Swag
The Top 10 Most Popular Promotional Items and Trends For 2022
According to the Advertising Specialty Institute, most promotional items aren’t being thrown out, contrary to popular belief. The two biggest factors of staying power are quality and utility: when products are high quality and last a good amount of time, and they have a practical use that makes people want to keep them, consumers are likely to keep these products. If you’re asking yourself, “What are the most popular promotional items?” then keep reading to find out. We’ve listed some of our most popular giveaway items to give you a better idea of what consumers really like.
1. Promotional Food Gifts
Food and beverage gifts are one of our top sellers year after year for a reason: you really can’t go wrong with a promotional food gift, whether it’s a classic gourmet snack selection, a burger mix kit for the grill master, or a cocktail kit for an aspiring mixologist.
2. Custom Apple AirPods
If you’re really looking to celebrate your employees’ hard work, then consider a set of custom AirPods printed with a company logo. These stylish, durable Bluetooth headphones will be the gift that keeps on giving for years to come. We also offer many other brands of Bluetooth headphones if you are looking for a different style or price point.
3. Gym Promotional Items
Self care became a big trend during the pandemic, and it is continuing to drive demand when it comes to promotional items. Employees are looking for health and wellness related gifts, such as branded FitBits and smart water bottles that sync with tracking apps.
4. Technology Gifts
Electronic and technology gifts will never go out of style. Custom charging pads, Apple accessories, power banks, USB drives, and other technology accessories are incredibly useful and come at price points to fit all budgets. If your employees have to use a computer for work or for play, then they will absolutely appreciate technology gifts.
5. Gifts That Give Back
Gifts that give back provide the opportunity to raise awareness and funds for a cause or charity in addition to providing high quality items that will be remembered and appreciated for years to come. Browse through our extensive list of brands that partner with domestic and global charity initiatives that give back with every item you purchase.
6. BRAGbox™ Custom Swag Boxes
BRAGbox™ is a customized swag box curated with specific items according to a theme. Each branded gift box contains several products, all customized with your company’s logo or design. These boxes are great to send out for virtual events or to remote and new employees, or simply given out to boost employee engagement and morale.
7. Retail Brands
When it comes to promotional items and corporate gifts, there are several factors to consider. You need to consider the price of the branded item, the quality, the durability, the value, and most importantly, its utility. These are several reasons why employees might prefer to opt for custom items from trusted retail brands. With numerous brand names to choose from, each specializing in different products, there is a suitable item for companies in all industries to showcase their brand.
8. Home & Outdoor Gifts
The outdoor industry is the fastest growing industry globally, and for a good reason: there are thousands of products out there that help make outdoor living more accessible and more enjoyable. You can find everything in this section from flashlights and coolers to portable chargers and camping tents; plus, this year’s selection of outdoor products is as big or bigger than ever. Get your team ready for the summer with any of these outdoor and recreation items while showcasing your logo.
9. Custom Pop-It Fidget Toys
The latest trending fidget craze are custom Pop-It Fidget Toys. Similar to bubble wrap, these toys are meant to provide a relaxing, anti-stress activity. While promoting your brand’s logo, they can also be a way for your team members to manage their anxiety and improve their focus. These custom pop-it fidget toys come in different shapes in sizes, including a more portable keychain version.
10. Custom Shoes
Make an unforgettable branding statement with custom shoes. Whether you are looking for affordable flip flops or durable work boots, these shoes can all be customized with your logo and company colors. Choose from popular brands including Allbirds, Converse, and Vans for a promotional item that your recipients will love wearing out on the town.
Why These Items Are Perfect for Promotions These items fit a wide range of budgets, depending on decoration options and the type of item you want to gift or give away. If you want to go with a less expensive option, choose a bulk gift under $5, such as branded pens, which will stretch your budget farther. If you’re willing to raise the price a little bit, give out power banks or nice apparel. To get a better sense of the most popular promotional items of 2022 or need help picking them out, please call or chat with us today to get started!