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Stylish eco-friendly promotional products are a great way to make a difference.
Looking for the best promotional items and corporate gifts to elevate your brand in 2021?
Promotional products and gifts are the perfect way to market your brand at your next trade show or conference. Add your custom logo to any product, from shirts and sweaters to power banks and USB drives. Get branded gifts for your business at wholesale prices, designed, imprinted and delivered before your next marketing event.
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Promotional giveaways can be great for many reasons. They contribute to a brand’s marketing strategy and gain exposure, get free advertising, and create stronger relationships with consumers that help foster brand loyalty.
By handing out promotional products not only are you marketing your brand, but you’re connecting with consumers. You’re creating impressions on them every time they’re using or looking at your branded giveaways, increasing brand recognition and recall, and building a greater relationship with these consumers as they become more aware of and familiar with your brand. The stronger relationship will lead to increased brand loyalty.
When you give consumers giveaways, these items will be marketing your brand for you. When people are wearing, using or showcasing items with your brand or logo on them, they’re doing advertising for you. Word of mouth also spreads when consumers recommend your products or showcase them to coworkers, friends or family.
When a consumer is constantly being exposed to a brand, it’s natural for them to become more and more familiar with it as time goes on. For example, almost everyone can recognize the brand Nike once they see the check mark symbol - that’s because they’ve generated powerful brand exposure that stays in the minds of consumers. The more familiar a consumer becomes with a brand the better they will be able to recognize and eventually recall it, which will raise their chances of wanting to do business with you.
Giving out popular promotional items can be an extremely effective way to increase exposure for your brand, connect with consumers and build brand loyalty. If you’re asking yourself “what are the most popular promotional items?”, keep reading to find out. We’ve listed some of our most popular giveaway items to give you a better idea of what consumers really like.
PopSockets are cute accessories to have that not many people will buy on their own, so when you’re giving them away as promotional items, there may be a high chance that your consumers didn’t previously have them. They’re also a good way to gain exposure for your brand since they’ll be out in the open when people are talking on their phones.
People take their phones with them everywhere they go and use them very often. When you’re out of the house and don’t have an outlet to plug your device into, having a power bank can be an extremely useful item to have. People often use them when they’re out in public, too - so considering the exposure you’re getting, power banks can be some of the most effective promotional products. According to the Advertising Specialty Institute (ASI), promo power banks are kept an average of 12 months and generate over 900 impressions over their lifetime.
Whether you’re working at the office, studying or going out and need to write something down, people from all sorts of backgrounds and occupations use pens all the time. They’re small, light and easy to carry around, and most importantly, they’re useful - so why wouldn’t people want to keep them?
In fact, according to the ASI, 89% of consumers have reported owning promotional writing instruments and writing instruments generate 3,000 impressions throughout their lifetime. That proves that pens are one of the most popularly kept promotional items. But when you’re giving out pens make sure they’re strong and work very well so that consumers actually want to use them.
Considering that we look at people’s faces when speaking to them, hats can be some of the most effective promotional products because they’re directly above the face. Considering the strategic placement, brands that give away hats will create some of the best impressions on people. 69% of consumers reported owning promotional headwear and one-third of men wear their promotional hat on a weekly basis.
In terms of impressions, one of the most popular promotional giveaway items is outerwear. According to the ASI, they generate the greatest number of impressions on people in the U.S. With 6,100 impressions, 85% of people can remember the advertiser who gave them apparel and 80% of consumers have reported owning promotional t-shirts. While bags used to generate the most impressions, they now have shorter lifespans due to a dramatic increase in the market.
People are becoming increasingly concerned about their online privacy, and more and more people are investing in webcam covers. They will help consumers feel more secure and safe when using their computers. A webcam cover can be great in terms of exposure at work, at the library, coffee shop or even out with friends and family, because it’s one of the first things you’ll see when looking at a computer.
The reason why phone accessories are some of the most popular promotional items is that people take their phones everywhere, so what they accessorize with them will be out in the open. A phone holder and wallet is a great way for consumers to have their cards, money, and phone together all in one place. It’s convenient and secure. For marketers, it’s a great way to get your brand across when someone is using their phone in the subway, on the street or anywhere with other people.
A bit different from the previous products because they’re not as common for people to have, stress balls and other custom shaped stress relievers can be a great way for people to release their energy and distress. Designing a stress ball with a nice aesthetic would also be a good decoration to add to the workplace or study area. Plus, they’re always out in the open for others to see.
Handing out custom journals is one of the most popular promotional products. People use journals for everything - for keeping track of tasks, making study notes or even for personal writing. They’re always useful to have and are great promotional giveaway items for everyone. Journals would also go great with branded pens if you want to give away multiple items.
Considering that the more exposed someone becomes to a product the greater number of impressions the brand will have on them, custom mouse pads are a must-have. 64% of consumers have reported owning a desk accessory. When a consumer is working at their desk and using a computer, they will constantly be exposed to the mouse mat and the brand’s name or logo on it. It will also be out in the open in the workplace and generate exposure.
All of these items are small, useful and portable. They’re easy to carry around, wear, or place on something that we carry around. They’re items that will generate a lot of exposure with others and people are likely to use them on a regular basis. It’s important to remember to place the brand’s name and logo on the products so that they serve their marketing purpose.
When you give out the most popular promotional items they will have strong staying power. According to the Advertising Specialty Institute, contrary to popular belief, most promotional items aren’t being thrown out. Instead, people are keeping a lot of them. The two biggest factors of staying power are quality and utility - when they’re high quality and last a good amount of time, and they have a practical use that makes people want to keep them, consumers are likely to keep these products.
These items cost between the $1-$18 range, depending on decoration options and type of item you want to give away. If you want to go with a less expensive option, giving out branded pens might be a good way to go. If you’re willing to raise the price a little bit give out power banks or nice apparel.
To get a better sense of the most popular promotional items of 2021, check out our home page. We have pens that are as low as $1.28 to speakers that go up to $17.99. Our products offer variety in price, color, and style.
If you’ve ever signed up for a 5K and received a “swag bag” full of pens, keychain flashlights, hand sanitizer, and similar items, you know the excitement a promotional product brings to the table. Promotional products are branded with a company logo or slogan and given out at fundraisers, trade shows, and events as freebies or at a very low cost. Promotional gifts are a great way to draw customers in, inform them about your company, and leave a positive lasting impression on them.Read more
Some popular examples of branded items you can hand out as corporate gifts or at your next networking event include:
Running a business or organizing an event is no easy task. That’s why we provide exceptional service so you can easily create your own personalized items without having to take time away from other important obligations. At iPromo, you can select any item and upload your logo or slogan with only a few clicks of your mouse. Once you upload your design, our artists will create a virtual proof for your approval before we begin production.
If you’re stuck on trying to come up with a design, our service reps are here to help. By giving us a call, our team of experts will walk you through various designs so you can create a unique promotional product for your business. When we design your logo, we’ll also send you a virtual proof so we can meet your expectations. iPromo also offers to help you create your own company swag store. Here, you can simplify your team’s apparel and promotional product sourcing with your own company eStore for fast and efficient design and delivery!
With over two decades of service, iPromo is a trusted provider of branded items for companies worldwide. Our priority is your complete satisfaction, so when we create your logo items, you can expect only the best when it comes to promotional items. We take your company’s and our reputation seriously, so whether you need 25 customized products or 5,000, each order will receive the same attention and care.
We also offer our exclusive 110% lowest price guarantee. So, if you see a competitor with a lower price on one of our products, we’ll not only match the price, but we’ll beat it by 10%. Our quick turnaround, affordable prices, high-quality items, and unique choices will give your business a one-up on all of your competitors.
Promotional products are important for your business because they boost instant brand recognition and gain exposure for your business. For example, if you hand out drawstring bags with your company logo, not only will the recipient remember you for your generosity, but passersby will see your logo every time the recipient uses it.
iPromo has been proudly serving thousands of customers since 1999. Our goal is to provide ideas and creative promotional products so people just like you can bring your company, school, or organization to the next level. With a deeply-rooted love for promotional items, we deliver top-rated customer service and high-quality products that are sure to be a hit at your next marketing campaign or fundraiser. As you browse our site, you’ll find one-of-a-kind promotional products that our service reps will gladly help you customize to fit your company, event, or budget.
The best promotional items to give away are those that will be used on a regular basis. Rather than a shot-in-the-dark promotional item, err on the side of practicality. Your customers will be thankful for your thoughtfulness and will remember your brand every time they use your item. So, if you run a sales company, give clients and customers a branded powerbank so their important electronics can be charged on the go. Or, if you have a hip and trendy business, a promotional Bluetooth speaker will be a hit. Other popular promotional items to give away include:
At iPromo, we have a variety of promotional gifts to choose from so you can bring your brand to the next level. From trade show products like stress balls and lanyards to apparel products such as custom hats and fleeces, we have it all. Take a look at just some of the examples of promotional items we have in our inventory:
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