Brighten your promotions with reflective wear

It seems daylight saving time has its advocates and detractors every year. Some people love the extra hour of sleep they can get once fall rolls around, while others dread the sun going down sooner. However, there are those troopers out there that don’t let a fewer hours of sunshine deter them. These people are the dedicated walkers, joggers and runners you see taking to the sidewalks and streets either at the crack of dawn or a few hours after work, even when it looks pitch black outside.

The vigilance to get their daily exercise routines in every day is unyielding. With that said, these adventurous runners can also be a boon for companies needing more eyes on their brand. Branded jackets and other types of promotional apparel can protect joggers against the the elements and get your message out to any member of the public they happen to run past.

Reflective running apparel can be a great promotional tool.

Set the night aglow
Many nighttime or early morning joggers need more than just a good pair of running shoes to get their miles in. With less daylight during fall and winter, they also require reflective wear. Offering promotional apparel that’s reflective such as hats, windbreakers or jogging pants can benefit both the runners and the company that provides the clothing, the Advertising Specialty Institute noted.

Whether they’re walking at dusk or dawn, people need to wear reflective or at the very least brightly-colored clothing so drivers and others can see them.

Garments such as sweatshirts and yoga pants with reflective trim on the back and sides are chic and keep runners safe anytime of the day, according to style blog Refinery 29. Daily Burn, a fitness website, also includes reflective scarves and ball caps as a great option for night runners to keep safe and warm during fall and winter.

Impressions anytime and everywhere
Smart companies wanting an ingenious way to market their business or brand can use reflective promotional apparel to their advantage. While running isn’t an expensive hobby, someone who keeps up with it and puts in a 3-mile run five days a week will need to buy a new pair of shoes every five to six months or risk injuring his or her feet and ankles, according to Greatist.

Meanwhile, the usual price of a solid pair of shoes costs around $125, Runner’s World noted. This means dedicated runners can spend up to quite a bit on a pair of shoes they might only use to exercise. Their budgeting for reflective safety wear probably isn’t at the front of their minds – until daylight saving time arrives, that is.

Giving away reflective hats, jackets, pants or even stickers joggers can use will not only get these people to patronize your business, the apparel will also spread the word about your company to anyone who sees these runners out and about. This means your marketing will be mobile and gain impressions all over your city.

Commuters as well as other runners will see your message on the backs of your army of determined joggers as they take to the streets and sidewalks.

Offering reflective apparel to customers creates a great relationship. You have clothing that fitness buffs want and need to stay safe while they give your message and brand a literal pair of legs to get it out to the public.