Use branded hats to promote your brand this winter

Winter is coming. And that’s not just the tagline for Game of Thrones – everybody’s favorite fantasy epic TV show and book series. Before you know, it the mercury will drop and you will start battling the cold, ice and snow. While a layered look can show your style off during crisp autumn mornings, how do you look stylish and display a brand when you’re bundled up from head to toe?

It can be difficult to get the public to notice your branded T-shirts during the winter if they’re hidden underneath a layer of flannel and a heavy wool coat. Don’t let the cold stop you from getting your message out and racking up new impressions for your business. You just need some ingenuity to make it through January and February. Let’s take a look at some great cold-weather styles you can use to get your message out there and keep the mid-winter from being bleak.

Beanies and berets can give your promotional apparel some style this winter.

Beanies to berets
Branded hats are an effective way to get noticed during cold snaps. Since most people cover their promotional T-shirts and sweatshirts with a coat, a branded hat can be a great go-to for your company. This way, any time your customers leave their houses, they will continue to spread your company’s name even in bad weather.

In fact, you can use every style of hat as part of your promotional apparel for your company, from ball caps to beanies.

However, if your company wants to take advantage of the season’s more stylish apparel, then look to berets. The sloping wool hat came back into style last autumn, according to Vogue magazine.

It’s also proven to have some staying power as the caps are still a fashion statement and are seen on the heads of celebrities such as Rihanna and on models walking haute couture catwalks, Who What Wear noted.

Offering wool or even felt berets can insert a little culture and panache into your marketing campaign, getting the public to sit up and take notice. This European fashion staple is also an incredibly versatile item, so much so that the Advertising Specialty Institute included it in a trend alert for branded apparel items. Not only are the hats unisex and usually one size fits all, they’re also worn by many different people from all walks of life, from the fashion conscious to military and security forces.

The ASI also noted some wine and cheese manufactures used branded berets to market their food and drink to great effect.

Berets are also easy to decorate. If it’s made of felt or wool, a business can simply sew on a patch or if it’s a knit beret they can easily weave it into the design.

Scarves
Don’t stop at just offering winter hats, though. Your business can also gain impressions hanging off your customers’ heads and shoulders. Emblazon your logo and company name on knit scarves either made of acrylic or wool. Get creative with your color choice and design or appeal to soccer fans by imitating a classic European soccer club’s design, so your patrons can wear it out in winter or to a match.

Knit gloves
While you’re at it, give knit gloves or mittens a try. You can either iron on or knit your business’ name on the outside of these hand warmers and give them out as a promotional item to keep your customers warm and toasty.

A business can gain an edge using chic items to promote its brand along with changing their apparel offerings with the seasons. From bucket hats to berets, beanies and scarves, as long as it’s both utilitarian and stylish, you can’t go wrong.