Leo Victor

Promotional products have long been a great way to connect with prospects and customers. Weather a office focused products like ballpoint pens, click pens, padfolios, USB flash drives, or everyday items like apparel or drinkware, companies…

The first selfie on record was taken over 175 years ago in 1839, long before the first phone, never mind cell phone. Ever since we’ve had cameras, we’ve wanted to take selfies… even grainy black and whites. Now selfies are all around us.…

The ASI research shows us that people remember and keep promotional items. From shirts to pens, logos on things get impressions, attention and have an impact. From a cost per impression standpoint, promotional products can be some of the…

Earth Day is approaching and there is a lot of talk about what people and companies can do to reduce their impact on the environment. What we find interesting is that we actually see this kind of activity and thinking all year round now.…

Sometimes it has to do with the style. Some people like large heavy mugs, others prefer small more delicate drinkware. For logo coffee mugs we see a preference for the heavier, more substantive mugs. They tend to be more durable and have a…

Sometimes the more subtle something is the more impact it can have. We know that when we come across something that we expect the impression doesn’t really last. But throw something in the mix that “shouldn’t be there” and suddenly we take…