Let's put your brand to work.
Contact us to get started:

ByLeo Victor

Links to Marketing Ideas, Info and Articles

I like to look at what is going on around the marketing world. So much is online, but the vast majority of marketing still takes place off line. We tend to look at both, and find some interesting articles out there. If you have some you’d like to share, please feel free.

Some things that popped up this time:

The obligatory “Things to come” for 2014 from Media Post , the twist is that this is about Programmatic marketing in 2014.

Some of us are members of the Digital Analytics Associations and get some pretty interesting, albeit geeky stuff.  I love this one,  on Lead Forensics.  Based on IP addresses, it can tell you which “companies” visited your web site. I like this article because it was an actual user.

Yes, its that time of year… Super Bowl Season, well, more precisely, Super Bowl Ad Season. Here is Ad Age’s first peek at Super Bowl advertisers… the roster is still evolving though.

I started with a look forward, so I’ll close with a review of the holiday ads. Ad Age looked at the 2013 holiday ads and determined the top 10. The top spot went to Walmart, with an ad that focused on Philanthropy. You can see the ads/videos in the article as well.

As we move through the year, we’ll point to other marketing pieces. Some will be more serious, others fun and hopefully you’ll find nuggets to help your marketing along the way.