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Giveaways go way back, as early as the 17th century when merchants passed out small cards with their name on one side and a map to their location on the other (we'll share more about that one later). But, more recent history (still only…

SWAG, FREEBIES, GIVE-A-WAYS, PROMOS … a bunch of different names for this marketing tool, and a lot of companies use them. We often hear the ‘common sense’ rationale for this – they get attention, they stick around awhile, people feel…

We at iPromo wish you a happy new year. Here in Chicago the mountains of snow are piling up, but we can conquer them.

Impressions matter. First impressions matter a lot. In the promotional business, the first impression has to count, or it could be your last. Making it unique is a major step in the right direction. Often, people do not realize how…

Though not an entirely new concept, crowd-sourcing has become more prevalent since websites like Kickstarter have appeared in the virtual space. Finding “backers” to your creative idea has become a savvy solution to those looking to fund…

During the month of May, iPromo pledged to donate a portion of all orders placed to America’s Fund, a non-profit that launched a "Be There for Boston" initiative in the wake of the Boston Marathon tragedy. With the help of our client’s…