Guide to 2020 Breast Cancer Awareness Month Merchandise
The right branded promotional products are an opportunity to bring lasting awareness to an important cause.
When you think about promotional products for breast cancer awareness, you likely think of the pink wrist bands that are sold to benefit the Susan G. Komen Breast Cancer Foundation. A percentage of profit from each bracelet is used to bring attention to a deadly disease that affects so many women in the United States and across the globe.
Breast cancer awareness is extremely important as the likelihood of survival increases the earlier it is detected.
“Early detection and better treatments helped prevent 322,000 breast cancer deaths between 1989 and 2015.” – Healthline
So why use breast cancer awareness items in 2020? Well, there are two main benefits. The first is awareness so that people who may potentially be affected by the disease can seek out tests to determine if they are in fact affected. The second is to raise funds for your organization which can be used to help support those affected by the disease (similar to how Susan G. Komen uses the pink bracelets).
October is generally the time when awareness of the disease is most prevalent, given that October is national breast cancer awareness month. However, it is crucial that attention be given year-round. That is why using breast cancer awareness items throughout the year is a good way to bring attention to and support a great cause.
Breast Cancer Affects Everyone
Even if you are not a breast cancer survivor, chances are that you have an immediate family member who is.
According to the Susan G. Komen Breast Cancer Foundation, one in eight women in the United States will be diagnosed with breast cancer in their lifetime. This means that even if not in your immediately family, you definitely know someone who has been diagnosed with it.
Breast cancer is scary, and everyone needs to be aware so they can seek proper prevention and treatment. Here are some stats that show the reach of the disease:
- In 2012, almost 40,000 women and 400 men died from breast cancer.
- Every 13 minutes, a woman dies from breast cancer (every two minutes a woman is diagnosed with it).
- Breast cancer survivors are the largest group of cancer survivors, totaling almost 3 million in the United States alone.
- Mortality rates have stabilized in the last 25 years thanks to early detection and improved treatment.
- Breast cancer is the leading cause of death for women between the ages of 40 and 50.
Everyone is in the fight together. As such, it is important to keep everyone informed all year long.
More Than Just October
October is breast cancer awareness month. This is the time when you see everyone wearing pink, including athletes, teachers, and the general public as a whole. This is traditionally the month when we focus on bringing awareness to cancer; however, October is not the only month that cancer decides to rear its ugly head.
Breast cancer awareness takes place every day. Even though October is the national campaign of awareness, we all need to do our part throughout the year to bring attention to the killer disease. This can be done through the use of promotional products for breast cancer awareness.
“The focus needs to shift…toward the year-round effort of helping fewer people die or go broke trying to stay alive.” – TheWeek
Awareness is important as studies have shown that many women do not have regular mammograms or have their first one later than recommended. Treatment of the disease is always better in the early stages. Waiting too long to get a diagnosis decreases the chances of survival.
Now that you know how important awareness is, let’s take a look at some of the most popular breast cancer awareness items used by organizations.
As stated over and over again, making people aware of the issue is the first step to finding a cure. Women need to make sure to get regular exams and others need to make sure their loved ones are following recommended guidelines on prevention.
One way to keep people informed is to give out information pamphlets containing statistics about the disease along with recommended exam information. There are several brochure types to choose from including:
- Awareness Booklets
- Pocket Sliders (also available in Spanish)
- Door Hangers (perfect for neighborhood marketing when people aren’t home)
Pamphlets make great promotional products for breast cancer awareness as they contain facts and figures that you would normally need to look up on the internet. No one is going to take the time to look these figures up unless they are affected. However, people who are handed a brochure are likely to immediately read these figures so you can bring instant awareness to the issue.
You are probably thinking that tote bags don’t really convey a message. However, here are some facts that will make you change your mind.
According to ASI’s 2019 impression study, 73% of consumers in the United States own a bag with promotional wording of some sort. These bags are kept by consumers for approximately 11 months. And, with an average of 3,300 impressions throughout their lifetime, promotional tote bags cost you about 2/10ths of a penny per impression.
With these figures in mind, you will ultimately have a walking billboard from a promotional tote bag, all at a fraction of the cost of other promotional items.
In addition to tote bags, you can choose from many different styles of plastic and paper bags. If you own a store, use these with your company logo and a message of awareness so you can double dip with the cost of regular shopping bags while still raising awareness.
Custom Breast Cancer Awareness Ink Pens
Continuing with information from Advertising Specialty Institute, here are a few stats that will make you want to love promotional ink pens.
- 89% of United States consumers own a promotional ink pen.
- Promotional pens are kept an average of 9 months.
- 20% of consumers in the Untied States own more than 10 promotional writing instruments.
- Promotional pens get approximately 3,000 impressions.
- Cost is only 1/10th of a penny per impression based on the average price of $1 per pen.
Based on the cost above, promotional pens are one of the cheapest promotional products for breast cancer awareness available. There are thousands of pens available in all different types of sizes, styles, and colors. Here are a few of the types that we offer at iPromo:
- Ballpoint Pens
- Click Pens
- Roller and Gel Pens
- Stick Pens
- Combo Pens
- Executive Pens
- Novelty Pens
- Pen Sets
Promotional Coffee Mugs
Coffee mugs are a top promotional product for breast cancer awareness as they are used daily by most people. Think about it. Do you have a favorite coffee mug? How many times a day do you use a mug?
ASI has determined that drinkware is the second most owned promotional product with 88% of consumers in the United States owning one with a promotional message. In addition, drinkware as a whole gets approximately 1,400 impressions throughout a life-cycle.
What makes drinkware a great breast cancer promotional item is that 84% of Baby Boomers own them, a generation that is greatly affected by the disease. What better way to remind an affected generation that they should have regular exams?
“As 10,000 baby boomers reach 65 years old each day, the incidence of cancer since 2010 is estimated to increase by 67% by 2030, bringing attention to the nation’s response to cancer care. Cancer is diagnosed at a higher rate, accounts for more survivors, and results in more deaths than in younger patients.” – Oncology Nurse Advisor
Custom USB Flash Drives
An item often overlooked, yet very popular to use as a breast cancer promotional product is a USB flash drive. Generating more than 700 brand impressions throughout their lifecycle, the cost to you is less than a penny per impression.
USB flash drives are also kept longer than most promotional products, averaging 13 months. They are also kept more than two years by 43% of consumers, with almost 50% of people saying they would regift a USB drive if they don’t feel they will use it.
“The world is more interconnected and more irradiated than at any point in history, and yet it appears that the only reliable way to get a file quickly from one computer to another is to use a flash drive.” – The Atlantic
Flash drives are still used by a large portion of the population, especially in the educational field and in office environments.
There are too many flash drive options to mention here. For more information, please see our 2019 USB Flash Drive Buyer’s Guide. Or, you can always reach out to us by phone or email with any questions you may have about customizing USB flash drives for breast cancer awareness.
Keeping People Aware Means Keeping People Alive
Breast cancer awareness is important; and, one of the ways to help keep the message out there is through the use of breast cancer awareness items. While using promotional items will not find a cure, it will help to remind people to get exams on a regular basis in order to help treat the disease if they are affected.
Promotional products for breast cancer awareness should be used all year round, not just October. By using these products, you can help spread the message and hopefully get everyone closer to eradication of the disease.
If you are having trouble deciding on a promotional product to use based on availability or budget, reach out to one of our specialists who can help put something together for you. Awareness doesn’t have to be expensive and with our factory direct pricing, it won’t be.