3 ways professional photographers can promote their business
As a professional photographer, your work is your best promotion. Sharing files with clients, trying to sell additional sets and getting your work noticed are vital to growing your customer base. Fortunately, your work is your passion and this gives you opportunities for self expression and self promotion in very compatible ways.
Landmarks to connect locally
Most photographers work within a geographic area that includes landscapes and landmarks that are recognizable to the people (your prospective customers) who live there. As you set up with new customers, use these landmarks as backdrops, scheduling shoots in these places. While using your work is a great way to show your skills as a photographer, using familiar landmarks as the setting helps make an additional connection when using the images in your promotional material. Depending on your landmarks, they may be great subjects in addition to settings.
Barter for exposure
Business owners are proud of their establishments and would be thrilled to display professional photos of their business. Try a little barter and trade a few images they can frame in exchange for your name / studio being on each image. The owners get great shots of their business to hang and you get great, local exposure.
Turn a utility into a marketing tool
When leaving image files with customers or prospects, let the medium be your promotion as well. Many photographers use custom USB flash drives with their name and phone number imprinted on them to provide files to customers or share images with prospective customers. This is a good way to keep your name in front of them. But, what if the the flash drive was imprinted with one of your best photographs? Credit card usb flash drives with full color imprinting provide a great medium for sharing files and showing off your work. They can be ordered in bulk, helping keep the cost down.
Photography is a tough business. Fortunately it is also a business where you can express your passion while simultaneously promoting your work. Look around your community to engage in ways that let you be creative while gaining exposure for your work. You’ll contribute both to the community and your business. If you would like to explore some USB flash drives or other promotional products, feel free to live chat with us or visit iPromo today.