Leo Victor

Investing in promotional products can attract new customers and keep old ones coming back.

Apparel Embroidery Embroidery dates back to the 5th century BC in ancient China, and has come a really long way since. For the promotional products arena, embroidery has been elevated to incredible levels of versatility and, dare we say,…

No matter what kind of business you run, promotional products can increase sales for your organization.

If you are a franchise dealer looking to expand your customer base, giving away promotional items at a trade show is a good idea.

One of the most powerful ways to build your brand's identity and increase sales is through promotional marketing.

Promotional gifts are not always about the impressions. Often it is more personal, or more directed. But if you’re looking at promotional items for impressions, here are your best bets: #5 Logoed shirts are really popular. About half of…

I often view the internet “news” with amusement. Things that trend on social media tend to be more silly than serious. Then comes along an occasional story that makes me think. The blue & black dress, or the gold and white dress as…

We typically look at promotional gifts as a way to build our relationships or gain brand exposure, and that’s great. However, the more powerful reason to give promotional gifts it to create another opportunity for your best customers,…

Chinese New Year (CNY) also known as the Spring Festival is a special time for China. The celebration spans weeks and often involves many days of travel as people head from their factory jobs to their hometowns. While this is a great…

57% of the people who have logoed shirts feel more favorable toward the advertiser who gave them the shirt. Based on the findings of the ASI study, this is how people feel. And, to some degree, that’s great. But I think this is giving…