Leo Victor

As all marketers know, figuring out your target audience is the foundation for any marketing campaign.  What if you could take that a step further, what if you knew how and why your audience buys your product or your competitors? A…

The question of what is cost effective in marketing comes down to your objective. Promotional products can play a role in most marketing objectives from awareness to lead nurturing, closing to customer retention. Some metrics are easier to…

Whether it's a tornado or flood, disaster can strike at any time.

No matter what industry your business is in, it's important to be green.

Instead of just standing by and watching your team members fall ill, leverage promotional products to encourage wellness in the workplace. 

No matter what industry your business is in, it's important to keep your employees engaged in their work.

It's important to engage with trade show attendees so that your brand stays at the top of their mind.

When consumers see your brand's logo and message on their pens, branded t-shirts, mugs and other promotional items, they are more likely to remember your company.

A social media giveaway contest  is an effective way to engage your current customers and attract new ones.

A technology-based promotional product can really have a lasting impact that simply can’t be matched by a tumbler or notebook. With the quality and affordability having grown by leaps and bounds...