May 31, 2019ByLeo Victor

Custom Printed Sunscreen Are Must Have Promotional Items This Summer

Bulk sunscreen makes the perfect summer giveaway item. Whether you are giving it away to clients or employees, it is a useful item that has plenty of branding power for your company.

You probably never thought of custom sunscreen as a promotional item to give away to clients. However, it can be an effective way to market your brand. Getting a bottle of custom sunblock in the hands of others will increase your brand presence and help others remember you. Its all about brand impressions and you will get plenty with custom sunblock.

Sunscreen is also a very useful item. According to Advertising Specialty Institute, usefulness is one of the main reasons people keep promotional items. So, people are more likely to keep sunscreen than other products that may wind up in the trash of sitting in a drawer. Why? Because people use it.

Think of how many people will see a custom sunscreen bottle. The next time someone is out in the sun and pulls it out to use, there will be three or four people asking if they can use it as well (everyone forgets sunscreen). You get to spread your brand message while helping others protect themselves from harmful UV rays.

So how can personalized sunscreen help grow your brand?

Personal Care Items Are Useful and Get Tons of Impressions

Personal care items get you more impressions that you think. They are carried everywhere so they are always handy and always visible. This is also true of sunscreen.

People use it at the beach, on the golf course, amusement parks, and just about any other outdoor activity. Sunscreen is as widely used as hand sanitizer and you already know that many people carry at least a small container in their purse or backpack.

“Several studies, including studies by the University of Michigan and Clinical, Cosmetic and Investigational Dermatology claim that daily sun exposure can cause damage to your skin beyond a temporary burn.” – Insider

Sunscreen is used for more than just protecting yourself from sunburn. “The essential skin proteins, such as collagen, keratin, and elastin are protected by sunscreen.,” writes Stylecraze. “These proteins are required for keeping the skin smooth and healthy. Make sure your sun block has titanium oxide in it for endowing these benefits to the skin.”

Custom sunscreen is also cost effective as are most promotional products. In fact, they are considered the most effective form of advertising for the cost. Even cheaper than television, magazines, and online advertising.

Here is an example of how cost-effective sunscreen can be.

Looking at a 1-ounce tube of sunscreen which can cost approximately $1.50, your cost can be 1/10^th of a penny per impression if that bottle gets seen by 1,500 people. What other form of advertising can get you a similar return on investment (hint – there is none).

Environmentally Friendly (Reef Safe Sunscreen)

Environmentally friendly promotional products can get you a favorable impression. Sunscreen that is safe for barrier reefs fall right into this category.

“In total, 42% have a more favorable opinion of an advertiser if the Promotional Product they received was environmentally friendly.” – Advertising Specialty Institute

Some states have enacted bans on sunscreen containing the ingredients oxybenzone or octinoxate. It is believed that these ingredients are linked to bleaching of coral reefs. As such, people have been encouraged to use sunscreen without these ingredients.

This doesn’t mean you have to choose s sunscreen that is environmentally friendly. In fact, there is a debate among the scientific community as to whether sunscreen is the cause of damage to barrier reefs, with some dermatologists saying that people are being harmed from not wearing sunscreen without definitive proof that sunscreen is damaging the reefs.

There are many types of reef safe sunscreen which you can buy in bulk from iPromo. Contact us for a list of those that can be customized as eco-friendly personalized sunscreen.

Types of Custom Sunscreen Available

There are many different styles of custom sunscreen to choose from. These include:

Sunscreen Lotion
Personalized Sunscreen Packets
Custom Sunscreen Sticks
Sunscreen Lip Balm and Sprays

All of these can be customized with your logo or brand message. Each one is different so contact us for more details if you have questions on any of the following.

Sunscreen Lotion

Sunscreen lotion is your typical sunscreen and comes in various sized bottles and tubes. You can get these in bottles ranging from .5 ounces to 2 ounces. Each one is squeezable with either a flip top or bottle cap. They have a large area on the front for your logo and are easily recognizable as sunscreen. Each time they are used, people will ask about the logo on the front (which will be yours of course).

You can also get personalized sunscreen with carabiner so the recipient can hang it from a beach bag or backpack. These are most common with your typical sunscreen lotion, but also available on the remaining types of custom sunscreen products below.

Personalized Sunscreen Packets

Personalized sunscreen packets are perfect for people who don’t want to carry an entire bottle of lotion. Individual packets can be given out in bulk and the recipient is able to give them away to friends and family at the beach or other outdoor event. Similar to other types of towelettes, they are easy to carry and easy to apply.

These are individual use so there is no mess from a bottle that spills in the bottom of a purse. They are also easily disposed of as they simply wipe on the skin and can then be thrown away. Personalized sunscreen packets are also extremely affordable as they can cost less than $.50 per pack which makes your cost per impression even less than 1/10^th of a penny.

Personalized sunscreen packets are also great for hotels as they can be given away at the pool areas as a free amenity. People will appreciate the thoughtfulness and even carry a few extras with them for future use (which will give you more impressions).

Custom Sunscreen Sticks

Sunscreen sticks are similar to deodorant in that they are applied in the same manner. Simply remove the cap and roll the sunscreen on your body. There is no waste as you don’t squeeze lotion out of a bottle. You also apply the perfect amount as you can roll it on as easy as you would your favorite body wash.

Some sunscreen sticks also contain bug repellent which can be used for outdoor adventures such as hiking and camping. Keep your skin for exposure to UV rays while at the same time keeping away harmful insects.

Sunscreen Lip Balm and Sprays

As the name suggests, sunscreen lip balm is there to help keep your lips from exposure to harmful UV rays. They are small yet still have plenty of area for your logo and company name. People often forget to protect their lips in the sun and will be very appreciate receiving such an item from you.

“Even when people are concerned with protecting their skin, they often forget to take care of their lips as well.” – Business Insider

Sprays are helpful as they can be applied without getting sunscreen on your hand. You can order these in both regular spray bottles and small pen-sized misters. Either way you go, they can be personalized to expose your brand to thousands of people.

Custom Car Sunscreens

Although these are not an actual sunscreen for your body, custom car screens are necessary to protect yourself from the summer heat. They can be placed in your windshield and help keep the sun from damaging your car’s interior. They also help keep your body from being burned when you get back in the car on a hot summer day.

“Car sun shades are designed to prevent harsh heat and the sun’s UV rays from heating up and ruining your interior. Without a sun shade in place, strong UV rays can cause your dashboard to crack, warp and fade.” – Auto Anything

Custom sunscreens for the car provide a large branding area. You basically get the area the size of a windshield. They also become billboards for your brand as they are seen by everyone who walks by the vehicle using them.

In addition to a large branding area, car sunshades are easy to store. They are collapsible and even come with their own carrying cases.

Staying Safe While Promoting Your Brand

As usefulness is something people relish when it comes to promotional products, custom sunscreen is a great way to brand yourself. It helps people stay safe while at the same time getting your name out in front of thousands of people. People will appreciate the gesture and you will be rewarded every time someone sees your logo.

Personal items such as sunscreen does not cost a lot of money. You can purchase bulk sunscreen with your custom logo for far less than you can purchase it in the stores. When you compare the actual cost with the number of impressions you will receive from those seeing your brand, it is one of the most cost-effective ways to advertise your brand.

Finally, you can always use promotional sunscreen in combination with other summer items such as beach chairs, towels, or beach balls. This will give you more options when giving away these products to your customers. If at any time you have questions about customization or pricing, give us a call.