Inside the mind of B2B buyers in 2015
As all marketers know, figuring out your target audience is the foundation for any marketing campaign. What if you could take that a step further, what if you knew how and why your audience buys your product or your competitors?
A…
Getting mileage from your marketing spend
The question of what is cost effective in marketing comes down to your objective. Promotional products can play a role in most marketing objectives from awareness to lead nurturing, closing to customer retention. Some metrics are easier to…
5 promotional products to prepare your customers for disasters
Whether it's a tornado or flood, disaster can strike at any time.
How promotional marketing can help your business go green
No matter what industry your business is in, it's important to be green.
How to encourage employees to stay healthy with promotional products
Instead of just standing by and watching your team members fall ill, leverage promotional products to encourage wellness in the workplace.
Using promotional products to drive employee engagement
No matter what industry your business is in, it's important to keep your employees engaged in their work.
How to encourage attendees to participate in trade shows
It's important to engage with trade show attendees so that your brand stays at the top of their mind.
Promotional products are successful because they are memorable
When consumers see your brand's logo and message on their pens, branded t-shirts, mugs and other promotional items, they are more likely to remember your company.
How to run a social media giveaway contest
A social media giveaway contest is an effective way to engage your current customers and attract new ones.
Promotional tech products electrify your brand
A technology-based promotional product can really have a lasting impact that simply can’t be matched by a tumbler or notebook. With the quality and affordability having grown by leaps and bounds...